Standout Jobs

I recently wrote a post entitled, The Future of Recruiting is Inbound inspired by the concepts of inbound marketing. I hope you’ll check out the post and let me know what you think.

What is employer branding? The most commonly used definition of “employer branding” is Brett Minchinton’s from The Employer Brand Institute, which defines employer branding as, “the image of the organization as a ‘great place to work’ in the minds of current employees and key...

EMC is a huge company. As such they have the resources to develop comprehensive employer branding and recruitment marketing campaigns, targeting specific audiences with different messages and tools. Dan Schawbel (who works with EMC on their social media efforts) describes 10 employer branding...

I recently met Dharmesh Shah, co-founder of HubSpot. HubSpot is a software product, which they call an Inbound Marketing System. The premise is that marketing departments and small businesses need to make themselves more available and accessible online, which in turn will attract those people that...

The most common approach to recruiting – especially for small and medium-sized businesses – is really short-term; a “shotgun strategy” whereby a company realizes it needs to fill a position and races around to do it as quickly as possible. Of course, in too many cases, they needed to hire...

Why do companies still treat candidates like crap? It makes absolutely no sense, but the reality is that too many companies still treat job seekers and candidates poorly — from the minute the job seeker is introduced to the company via a job description or their career web site, through the...

As I read Peter Weddle’s post, You Are What They Remember, I kept nodding to myself. In a few instances I caught myself agreeing verbally. “Yes…yes…yes…” (You can skip any obvious jokes with that last sentence…) What’s Peter’s point? It’s simple: Companies need to be memorable...

HRMToday has a very interesting and amusing story about a rejected candidate that was eventually hired and became a star player. It’s a great anecdote and reminder of a couple things: We reject too easily. We always benefit by treating people well. Quick Resume Rejections The fact is, when...