A How-To Guide to Corporate HR Blogging
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Standout Jobs and Talent Synchronicity are very pleased to release our Definitive Guide to Corporate HR Blogging.
Real-time social networking via Twitter, Facebook, etc. is certainly all the rage. But fundamentally, blogging still remains the best way to build brand, authority and thought leadership. Lots of companies blog and more and more are joining the world of blogging on a regular basis. Corporate HR blogging on the other hand has a long way to go.
Blogging is a great way for HR and recruiting functions to attract the right types of job seekers and candidates in a long-term, strategic approach to hiring the best. You can build employer brand, generate awareness for job postings, leverage community to increase referrals and make sure you’re a participant in the ongoing online dialogue about your organization and industry.
But blogging isn’t necessarily easy. And with Legal and Marketing departments getting involved the challenges can increase. There are plenty of great resources online about blogging in general, but I’ve never come across much information on how to setup a corporate blog, and specifically for HR/recruiting.
So Susan Burns and I decided to write a comprehensive, how-to guide for corporate HR blogging.
What You’ll Learn:
- Why blogging is important to your success in HR/recruiting
- How to develop the business case for blogging
- How to get management approval
- How to handle bad news and negative criticism
- How to start a blog – the technology, definitions, and more
- How to write a blog – editorial calendars, story ideas, research
- How to build traffic – linking, social media, commenting, etc.
- How to go beyond blogging – Twitter, social networks
The guide is 31 pages long - but it’s broken up into small chunks that are easy to read and digest. There’s a list of Top 10 Corporate HR Blogging Tips near the end, along with a list of great online resources for blogging, HR and recruitment.
We’ve compiled resources and expertise from across the Web - from HR bloggers, corporate bloggers, small business gurus and more. Thank yous need to go out to Intel, Amy Beth Hale, Ben Gotkin, RSM, Becky McCray, Laurie Ruettiman, Dan Schawbel, Jim Kukral, Willy Franzen, Barbara Adachi, Deloitte and others who provided their input, tips, etc.
The Guide is completely free!
