How Important is Being an Employer of Choice?
Imported 10 months ago. See original articleWe hear the phrase “employer of choice” quite often. Awards are given out by various groups, and those companies that are labeled as an “employer of choice” tend to promote this fact a great deal.
But what does it really mean? And how important is it?
Polly Pearson at EMC shares some of the inside scoop at a recent internal all-hands meeting about that very topic. Her blog post, Building “Company of Choice” Status is a great read, because you can see both her reservations at the expected lack of feedback she would get on the subject and the overwhelming positive response the topic of “employer of choice” received.
Polly asks, “How do you get this subject on the hard-core priority list of people with no time for ’soft’ stuff? Of people who focus on “the mission critical” work of hitting the numbers every quarter, without fail?
Turns out that management at EMC was very much into the idea of building on their employer brand and improving on EMC’s already strong employer record.
One key element Polly mentions, “…we showed data showing the value to revenue, profit and market cap.” Now this is something that I’m particularly interested in. Polly doesn’t go into further details on this, but making the correlation between a company’s employer brand and the impact on revenue, profit and market cap is absolutely critical. Clearly the team at EMC did their homework and the result was positive. She goes on to say:
They saw the tie to revenue, to profit, to productivity, to being a better place to be. Soon they were citing the need for training programs and measurement tied to compensation.They were asking to examine our Values and further promote our Vision. They saw the need, as leaders, to own the subject on a personal level.
It’s great to see companies continuously challenging themselves to improve with respect to their employer brand and employee communication. Whether your company wins any official awards or not, working on your employment brand, communication, employee retention are critical elements for your company’s success.
